Hero

A vital plan for
the world’s top
tourist attraction

ADD YOUR NAME IN SUPPORT

WHY NOW?

Opportunity of a lifetime

NYC has a once-in-a-lifetime chance to level up Times Square with a world-class gaming and entertainment destination — protecting the world’s economic engine and cultural capital.

NOW'S THE TIME

NOW'S THE TIME

The New York State Gaming Commission is currently deciding where to site three new gaming facilities in the New York metro area – the first three such sites in the region’s history.

THIS IS THE PLACE

THIS IS THE PLACE

Times Square is NY’s entertainment capital and the perfect place for a world-class gaming destination.

THE NEED IS CLEAR

THE NEED IS CLEAR

Times Square was hit hard by the pandemic and has recovered slowly; it needs an economic boost.

Hero

When I heard about the gaming proposal for Times Square I got really excited – we need something like this in the area to bring people back, to bring in tourists, to create jobs for my friends and this community, to boost foot traffic and to support the restaurants and other businesses.

James,
Actor and Hell’s Kitchen, Resident of 20 Years

VISION

The vision for a better
Times Square

Caesars Entertainment, SL Green and Roc Nation have teamed up
to deliver Caesars Palace Times Square, a world-class experience
with benefits for all Times Square stakeholders.

Quality of life

Investments in safety, security and transportation will make Times Square safer, less congested and more welcoming to all.

Economic impact

The project will attract new tourists and drive visitors to support nearby hotels, restaurants and retailers throughout Midtown.

Entertainment capital of the world

JAY-Z’s Roc Nation will help unify the heart of Times Square, working with local organizations and Broadway to bring exciting new concerts and entertainment to the district.

Hero

Since the pandemic the neighborhood in Times Square has changed. The security investments are important to the workers and it’s important to the community at large.

Brandon Lorenz,
Communications Director, Actors’ Equity

IMPACT

The result will be a better Times Square for everyone:

IMPROVED QUALITY OF LIFE

10M

NEW MEALS EATEN AT LOCAL RESTAURANTS

10M

NEW ANNUAL VISITS

ECONOMIC GROWTH

$800M

NEW ANNUAL RETAIL SPENDING

800k+

NEW ANNUAL OVERNIGHT VISITS TO LOCAL HOTELS

BENEFITS FOR BROADWAY

$105M

IN NEW ANNUAL BROADWAY TICKET SALES

8,900

OFF-SITE NYC JOBS SUPPORTED BY THE PROJECT DURING OPERATIONS

Hero

We expect all of the gaming proposals to use union labor, but we specifically chose to support SL Green and Caesars because we believe a Times Square casino will have the most and best impact on the city we love.

Mike McGuire,
Director, Mason Tenders

Partners

The leadership and expertise to bring the vision to life

SL Green
  • NY’s leading commercial real estate company
  • Deep history of investment and commitment to Times Square
  • Long-time supporter of NY community organizations, founder of Food1st Foundation
SL Green
  • Globally recognized leader in gaming, with 51 properties in 16 states
  • Leader in Corporate Social Responsibility (CSR) initiatives
  • Committed to responsible gaming in New York, partnered with Knicks, Rangers and Bills
SL Green
  • World’s pre-eminent entertainment company founded by JAY-Z
  • NYC-grown global business
  • Work in every aspect of modern entertainment
Hero

Our members need housing we can afford in New York City, and this is the only plan that puts a casino in a part of the city where it belongs and won’t take away land that should go to housing.

Chaz Rynkiewicz,
Vice President, Laborers’ Local 79

IN THE MEDIA

For media inquiries please contact [email protected].

AMNY

Op-Ed | A resort casino in Times Square will boost New York’s comeback

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COMPLEX

JAY-Z and Roc Nation Join Bid to Open Times Square Casino

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NEW YORK POST

Star power! JAY-Z joins Times Square team bidding for prized NYC casino

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THE SOURCE

JAY-Z Among Investors Looking to Open Times Square Casino

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ESSENCE

JAY-Z, Roc Nation Join Bid for Times Square Casino

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NEW YORK DAILY NEWS

JAY-Z, Roc Nation Join Bid for Times Square Casino

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CBS NEW YORK

Report: Times Square casino would bring heightened security

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CRAIN’S NY

SL Green partnering with Caesar’s in bid to open Times Square casino

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NY Daily News

Opinion: A casino will make Times Square safer

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CASINO.ORG

Coalition For Better Times Square’ Announces Support of Caesars Casino

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CASINO.ORG

SL Green Bullish on Caesars Partnership, Times Square Casino Plan

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NYSLRBLA

New York State Latino Restaurant, Bar & SL Green Bullish on Caesars Partnership, Lounge Association Backs Times Square Gaming Destination

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New York Amsterdam News

Betting on Black: Diversity on forefront of casino bidding war

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ROC NATION

It’s Time Times Square

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News 12

'Feeling lucky.' Caesars CEO gambles on winning a coveted casino license in Times Square

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Gambling News

Tom Reeg: Caesars Palace Times Square Is a “Worthwhile Prize”

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Billboard

Roc Nation Pens Open Letter on Casino Plans for NYC’s Times Square

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Commercial Observer

Roc Nation Sweetens the Pot in SL Green Casino Pursuit

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TheStreet

Caesars and Jay-Z Have Big Plans Beyond the Las Vegas Strip

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Gotham Gazette

I’ve Worked in Times Square for 18 Years; A Fresh Entertainment Destination – with Gaming – is the Change the Neighborhood Needs

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Commercial Observer

Times Square Landlords Back SL Green’s Casino

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The Real Deal

Jamestown, RFR in landlord boost for SL Green’s Times Square casino

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BisNow

Times Square Landlords Throw Weight Behind SL Green And Caesars’ Casino Bid

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Gambling Insider

Caesars Palace Times Square receives support from property owners

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CoStar

Major Times Square Landlords Back Casino Bid by SL Green, Caesars

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PRESS RELEASES FROM THE COALITION

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December 21, 2023

Times Square Property Owners Join Growing Coalition in Support of Caesars P...

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March 31, 2023

Harlem Restaurateur Melba Wilson Joins Growing Coalition in Support of Time...

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March 9, 2023

New York State Latino Restaurant, Bar & Lounge Association Backs Times...

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Get Involved

Add your support to the growing list of New Yorkers who support a once-in-a-lifetime entertainment investment in Times Square.

    Help build Midtown’s future

    Sign up today to add your voice to a growing list of your neighbors who support a premium gaming and entertainment destination in Times Square. Together, we can share a better future for this iconic district.